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Considering Marianna Hewitt and Lauren Gores Ireland created their respective careers via the Internet, it isn't shocking to see the widespread success of their skincare brand, Summer Fridays, a line that's rise can be attributed in large part to the snowball effect of top-notch social media marketing. (Kim Kardashian has even endorsed the brand before her 126 million Instagram followers). What's fascinating, though, is that as of today, the line only boasts three SKUs. The inaugural launch of Jet Lag Mask, a hydrating cream that soaks into the skin, was later followed with Overtime Mask, an exfoliating blend of pumpkin enzymes and apricot seed powder. But the brand's third launch isn't branded around life's stressors (travel exhaustion and working long hours) and instead focuses on the luxury of downtime, a much-needed reprieve in today's climate. Meet the R+R Mask.

Pros + Cons

Pros:

Vegan formula
Smooths and brightens complexion
No synthetic dyes or fragrances
Beautiful packaging

Cons:

Can be messy to use
Users have reported it can leave an oily sheen

The Bottom Line

The Summer Fridays R+R mask was a surprise hit for me. It effectively hydrates, brightens and smooths out your skin, leaving you with a healthy glow.

Summer Fridays R+R Mask

Best for: Combination, normal, oily, and dry

Uses: Restores hydration, exfoliates, brightens skin

Star rating: 4.8/5

Potential allergens: None

Active ingredients: Vitamin C, rose flower powder, argan, safflower, avocado, sesame and grapeseed oils

Clean?: Yes

Price: $52

About the brand: Summer Fridays was founded by bloggers Marianna Hewitt and Lauren Gores Ireland. The brand specializes in face masks that hydrate and renew your skin.

Summer Fridays R+R Mask

Summer Fridays R+R Mask $52

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The Packaging

In an Instagram-centric world, packaging is a huge selling point, and suffice it to say, Hewitt and Gores Ireland have nailed the concept of photo-worthy curb appeal. Each formula comes by way of a chicly-colored aluminum tube only made better by the crumples and creases it gains with use. Plus, the very concept of using a mask is social media fodder in and of itself; the entire process is worth documenting. So while Jet Lag and Overtime are alluring, to be sure, newcomer R+R is perhaps the most photogenic of the bunch. Its dusty-pink tube is filled with a clear gel flecked with colorful rose flower powder (also known as the "apothecary's rose"). If springtime came in skincare form, this would be it.

Summer Fridays

The Feel

The whole deal behind this mask is that it's a 2-in-1 situation. You get the moisture and hydration part from the oil-infused gel, and then a manual exfoliation moment due to the rose petal powder.

Full disclosure: I'mnot a fan of physical exfoliators. Plus, scrubs feel messy to me. But R+R is different: the polishing particles are very fine and wipe off nicely—not to mention the act of using a warm washcloth to remove rose petals from my face feels like the stuff of royals.

It glides into the skin easily, thanks to its slick texture. After you wash your face, you're left with a thin layer of hydrating oils. Some users have commented that this barrier feels a bit too oily and greasy, but it was just perfect for my skin.

The Scent

One of my favorite things about this mask is the scent. It smells like roses in the best way—not the fake, artificial stuff—but like a luxurious bouquet of fresh rose petals. The scent really adds to the whole luxe, Instagram-ready experience.

The Ingredients

Created to bring radiance back to tired skin, this mask physically exfoliates, brightens, and hydrates. The rose flower powder polishes dead skin and debris while a powerful group of argan, safflower, sesame, avocado, and grapeseed oil lock in moisture, nourish, and repair the skin barrier. It's also got a potent form of vitamin C that's oil-soluble and sinks into skin 50 times faster than ascorbic acid.

Argan oil is full is nutrient-rich antioxidants and helps fade dark spots. It also helps moisturize dry skin, but also balance oily skin. Oh, and because argan oil has a ton of fatty acids, it actually helps to strengthen your moisture barrier and prevents fine lines and wrinkles.
Safflower seed oil is a non-comodogenic oil rich in linoleic acid, an omega-6 fatty acid that gives your skin that coveted plump and glowing look.
Rose flower powder isn't just an aesthetic thing, it actually has mega skin benefits. Roses have tons of vitamin C, B, and K and are rich in skin-boosting antioxidants. Plus, they're an ocean ;;..(and skin)-friendly way to exfoliate the skin, instead of using harsh beads or apricot shells.

The Results

The brand suggests leaving the mask on for 10 minutes after buffing and before wiping off, letting the remaining oils work their magic while you sleep. This was a bit difficult for me—I love layering active serums underneath a rich moisturizer each night, so leaving the odds up to the residual oils didn't seem like enough, but I wanted to test the mask on its own without letting other products influence the outcome. Surprisingly, using the mask alone still made my skin feel moist come morning, even after being in the desert incubator created by my bedroom heater.

Surprisingly, using the mask alone still made my skin feel moist come morning, even after being in the desert incubator created by my bedroom heater.

Though, my A.M. pre-makeup lineup remains the same to keep my skin in check for the rest of the day—R+R is just an every-other-night type of renewing luxury. I've only applied the mask a handful of times, but ever since, I've noticed that my skin feels super soft, retains its moisture, and has a nice glow to it—I even had a colleague I hadn't seen in weeks comment on how great my skin looked. I'll have to keep using it consistently to have a better feel for its efficacy, but so far, so great.

The Value

This mask is priced at $52, which is a bit pricey. But, you'll only use it (at most) two times a week, so it should last more than a couple of months. It's worth it to keep on deck on those nights when you need an extra dose of moisture.

Similar Products: You have options

Caudalie Moisturizing Mask: This hydrating mask ($39) is formulated with hyaluronic acid to give your skin a plump look and feel, grapeseed oil for a mega dose of moisture, and the brand's signature Vinolevure® complex, which calms dry, irritated skin.

Glossier Moisturizing Moon Mask: Hydrating hyaluronic acid, squalane, and sweet almond oil combine to create this ultra lush (and super nourishing) mask a more wallet-friendly option at $22. There's also licorice root and lemon peel extract to give your skin a bright, dewy glow.

Our Verdict

Overall, I recommend the Summer Fridays F+F Mask to anyone who wants a quick and effective 2-in-1 hydrating/exfoliating mask. Yes, it is a tad on the pricey side, but the total experience (the scent, the lush texture, the Instagram-worthy aesthetics) make it worth the money.